Data format

Data format

Results of Marketing Index research can be provided as data base as well as completed reports.

Completed reports

Marketing Index project data can be provided as reports, the format and contents of those are agreed with the customer in advance.

Reports formats

  • PowerPoint report (drawings) + Excel (tables)

Data base

M’Index project data as data base are integrated in the special Galileo software.

Data base update rate

  • In Russia, Moscow, St. Petersburg
    • Data for the 1st quarter (December - February) – by the end of April
    • Data for the 2nd quarter (March - April) – by the end of June
    • Data for the 1st half-year period (December - April) – by the end of June
    • Data for the 3 quarter (May - July) – by the end of September
    • Data for the 4 quarter (September - October) – by the end of December
    • Data for the 2nd half-year period (May - October) – by the end of December

  • M’Index - Teenagers
    • Data for the 1st half-year period (December - April) – August of the current year
    • Data for the 2nd half-year period (May - October) – February of the following year
    • Data for the 1st half-year period (December - April) – by the end of June
    • Data for the 3rd quarter (May - July) – by the end of September
    • Data for the 4th quarter (September - October) – by the end of December
    • Data for the 2nd half-year period (May - October) – by the end of December

Contacts

Olga Ikonnikova
Head of department of work with advertisers
+7 (495) 788-85-48

Anastasia Kornyushina
+7 (495) 788-85-48

Ivan Ugryumov
Head of department of work with advertizing agencies
+7 (495) 788-85-48

News

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