Project services

Data format

Information of TV Mosaic project is available as Excel and PDF reports on basic audience parameters of federal and local TV channels for each city.

Within reports in Excel and PDF formats, the clients are provided with information of the following parameters:

  • Ability to receive a channel;
  • Daily average coverage of TV channels;
  • Audience, rating, shares of the channels according to time intervals;
  • Average time of watching among viewers;
  • Social and demographic characteristics of the audience.

The data are provided according to the following audiences:

  • 18 +
  • 18-54
  • men 18 +
  • women 18 +

The data are provided according to the following time intervals:

  • 06:00-06:00 
  • 06:00-12:00 
  • 12:00-15:00 
  • 15:00-18:00 
  • 18:00-21:00 
  • 21:00-24:00 
  • 24:00-06:00 
  • 18:00-24:00*

Update rate for 2013

  • Spring (March-April) – before May 30, 2013
  • Autumn ( September-November) – before December 15, 2013

Contacts

Svetlana Popova
Head of regional development department

+7 (495) 935-87-18

News

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