Project description

Project goal

TV Index Plus project is devoted to research of thematic channels audiences, study of the amounts and structure of content consuming by the population. General users of the project data are TV channels, advertising agencies, house sales, and pay TV operators.

The data of TV Index Plus project enable to make a complex analysis of thematic TV audience as well as to solve particular practical matters of the market participants.

For TV channels, general advantages of the project data usage are the following possibilities:

  • Defining of dynamics of the thematic channels' audience amounts;
  • Analysis of factors, decreasing/increasing the number of viewers;
  • Defining of social and demographic structure of the audience;
  • Analysis of the loyalty level of viewers and other tasks. 

Advertising agencies and advertisers use the project information to plan advertising campaigns on thematic channels and to evaluate efficiency of advertising campaigns.

Research technique

Gathering of the project data is performed within two blocks:

1. Survey block.
2. Electronic measurement block. 

In the survey block, we measure over 200 thematic channels. The data are gathered by means of telephone surveys and online questioning combination. Telephone surveys collect information about the amount and structure of the multi-channel environment in the whole. By means of online questioning, we measure audience parameters for each thematic channel separately.

Results of electronic measurements are supplemented by the survey block results. Electronic measurements are performed with the help of a special device peoplemeter. At the moment, within the block of peoplemeter measurements there are 117 of 200 thematic channels, included in the questioning block of the project.

Geographic reach 

The project presents a compilation of cities with population over 100 000, their regular citizens from 4 years old. The survey block data are available about the whole Russia (in the summary of 100 000 + cities) with an option to separate information according to federal areas.

Electronic measurement data are provided about Russian in the whole (cities of 100 000 +) as well as about 29 separate cities:  

  • Barnaul
  • Vladivostok
  • Volgograd
  • Voronezh
  • Yekaterinburg
  • Izhevsk
  • Irkutsk
  • Kazan
  • Kemerovo
  • Krasnodar
  • Krasnoyarsk
  • Moscow
  • Nizhny Novgorod
  • Novosibirsk
  • Omsk
  • Perm
  • Rostov-on-Don
  • Samara
  • St.Petersburg
  • Saratov
  • Stavropol
  • Tver
  • Tomsk
  • Tula
  • Tyumen
  • Ufa
  • Khabarovsk
  • Chelyabinsk
  • Yaroslavl

Update rate

Survey block data are provided twice a year: in the early June and late November.

Electronic measurement data are provided monthly.

Contacts

Mariya Kamenskaya
Head of thematic channels department

+7 (495) 935-87-18

News

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