Project services

Data format

Information of NRS project is available as electronic versions of printed reports or data base for special software Galileo. It was developed by Pulse Train Technology Company. One of the main Galileo functions is analysis of the amounts and structure of media platforms as well as media planning in the press.

Within printed reports as well as in the software data base, users get access to information according to the following indicators:

  • Amounts of the titles audience; 
  • Audience of one publication (AIR) of an issue in thousands of people and in percent to the target audience; 
  • Audience of a title for half a year in thousands of people and in percent to the target audience; 
  • Loyal audience of a title in thousands of people and in percent to the target audience; 
  • Unique audience in thousands of people and in percent to the target audience; 
  • Frequency of reading the title among the target audience; 
  • Comparison of the title target audience structure (profile) with that of the local population.  

Update rate (2013)

  • Russia
    • Data for September 2012 – February 2013: before March 30, 2013
    • Data for December 2012 – April 2013: before May 30, 2013
    • Data for March – July 2013: before August 30, 2013
    • Data for May – October 2013: before November 29, 2013
  • Moscow  
    • Data for September 2012 – February 2013: before March 23, 2013
    • Data for December 2012 – April 2013: before May 21, 2013
    • Data for March – July 2013: before August 12, 2013
    • Data for May – October 2013: before November 21, 2013
  • St. Petersburg
    • Data for September 2012 – February 2013: before March 23, 2013
    • Data for December 2012 – April 2013: before May 23, 2013
    • Data for March – July 2013: before August 14, 2013
    • Data for May – October 2013: before November 23, 2013
  • Other cities  
    • Data for December 2012 – October 2013: before December 25, 2013

Contacts

Marina Luchina
Head of research sector of the press

+7 (495) 935-87-18

News

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