Purchase Decision Journey

Influencing the purchase journey

If brands want to influence purchase decisions, they increasingly need to look outside of the store environment. The reason is simple: the vast majority of purchase decisions have already been made before a shopper walks into a store.

Purchase Decision Journey uses survey software that allows each shopper to map their own unique journey from trigger to purchase. Using advanced analytics, we can identify common sequences of steps, the information needs of shoppers at each step and the touchpoints that influence them.

Building our view of shopper journeys from the individual up frees us from artificial constructs and distorting assumptions. It enables us to deliver strategic insight that better reflects the journeys that shoppers take and helps our clients to get the right message to shoppers at the right time, in the right place.

Purchase Decision Journey


Ranj Gill
Head of research practice

+7 (495) 935-87-18


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