Irresistible Brands

Building irresistible brands

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There are many popular brands, but only a few have the magnetic power of irresistibility. Irresistible brands evoke a powerful desire that makes choosing them inevitable and competing with them impossible. Irresistibility drives real strategic and economic advantage. Based on our experience of more than 8,000 studies worldwide, NeedScope has identified 8 apps that can make your brand drive strategic and economic advantage.

NeedScope understands what drives irresistibility in brands. NeedScope has a unique framework of 8 apps that combine to deliver irresistibility for brands: a powerful brand planning framework that can be used throughout the marketing process.

At the heart of irresistibility is a deep understanding of consumer needs on all levels – down to the underlying emotive needs driving choice. NeedScope understands that a different research approach is needed to uncover these emotive needs. For this purpose we use a combination of unique proprietary models and tools: the NeedScope psychological framework to understand universal emotions; the consumer-brand relationship model to peel back the different layers of consumer needs – and our globally validated projective tools, instrumental in accessing intuitive, emotive responses.

We apply these throughout your marketing process to build your brand’s irresistibility, from identifying and sizing the opportunities in the market, to determining the optimal positioning for your brand and identifying innovation opportunities.

Find out how to make your brand irresistible with NeedScope (download pdf)


Tatiana Shirkina
Senior Consultant

+7 (495) 935-87-18


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