Powerful brands recognise that competitive advantage has to be more than what you see on the outside - more than just product and price. Powerful brands touch something else, something we can see on the surface. Marketers behind these brands understand that emotion affects even the simplest decisions we make and that our brand choices are no exception. In today’s complex marketing environment, emotion has never been more important as a driver of growth.

NeedScope is the world’s leading research system for understanding and managing emotion. It provides a consistent framework for analysing consumers and brands across categories, countries and cultures. Using a proven psychological framework and unique projective tools, NeedScope empowers decision-making, helping you to attract new consumers, drive innovation, grow the value of existing customers and guide development in new markets.

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Discover the secret of irresistible brands


Tatiana Shirkina
Senior Consultant

+7 (495) 935-87-18


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