Matrix

Matrix takes the guesswork out of the most crucial and difficult stage of the innovation and product renovation process: the front end. It identifies, sizes and prioritises opportunities at the very start of the journey based on their potential to drive incremental growth.

Unlike generalised, ad-hoc approaches to market understanding, Matrix systematically searches the places where opportunities hide to uncover sources of future growth. For each priority opportunity, it provides a granular understanding of the key success factors, and a precise guide for next steps in the development process. It has helped our clients improve success rates up to six and a half times industry norms.

Matrix imgage

Contacts

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TNS Russia
Moscow, 12/1 Dvintsev street
"Dvintsev" business-centre
t. +7 (495) 935-87-18
f. +7 (495) 626-52-28

TNS Russia, Production office
Moscow, 6 Bolshoy Koptevsky proezd
t. +7 (495) 788-85-48
f. +7 (495) 737-06-05

TNS Saint-Petersburg
Saint-Petersburg, 4A Rentgena street
t. +7 (812) 495-62-48
f. +7 (812) 575-09-69

TNS Russia, branch office in Tula
Tula, 102/3 Lenin avenue
t. +7 (4872) 25-07-55
f. +7 (4872) 35-37-78

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