Concept eValuate

Concept eValuate™ - identifying winning ideas

Concept screening is one of the most critical stages of the innovation process – a trigger for major investment in R&D, product and packaging and an all-too-frequent source of expensive mistakes.

Traditional concept screening tends to simply prioritise ideas with the biggest appeal – ideas that are often highly cannibalistic and add little to top-line growth. A fuller understanding of the true, incremental opportunity is vital for guiding investment towards true winning ideas.

Understanding incrementality is the core principle underpinning Concept eValuate’s individual-based modelling. Data proves that this technique significantly improves the accuracy of in-market growth predictions, even at the early stages of the innovation process. Our extensive early adopter database leverages the perspective of future-oriented consumers to highlight genuinely breakthrough concepts, and our pinpoint diagnostics help both to identify and improve genuinely winning ideas.

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TNS Russia
Moscow, 12/1 Dvintsev street
"Dvintsev" business-centre
t. +7 (495) 935-87-18
f. +7 (495) 626-52-28

TNS Russia, Production office
Moscow, 6 Bolshoy Koptevsky proezd
t. +7 (495) 788-85-48
f. +7 (495) 737-06-05

TNS Saint-Petersburg
Saint-Petersburg, 4A Rentgena street
t. +7 (812) 495-62-48
f. +7 (812) 575-09-69

TNS Russia, branch office in Tula
Tula, 102/3 Lenin avenue
t. +7 (4872) 25-07-55
f. +7 (4872) 35-37-78

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