Technology

TNS Technology sector provides comprehensive marketing research for the fast developing hi-tech industry.

The sector team consists of professional market researchers with extensive knowledge not only in their special field but also in the target sphere of a client company. In their work, TNS Technology team specialists demonstrate individual attitude to each client depending on particular challenges and goals of various hi-tech companies.

Among the clients of TNS Technology there are leading manufacturers and retailers of home appliances and electronics, fixed and mobile line carriers, Internet-providers, cable casters, telecommunication equipment manufacturers and server solutions programmers, program developers in the sphere of IT security, programmers of software and operational systems.

In Russia, TNS Technology also works on several international projects within the company’s global initiatives. They are such global studies as TNS Mobile Life and TNS Digital Life.  

  • Types of research in the sector:
    • Tracking researches (brand’s health index, efficiency of advertising campaigns, and sponsorship);
    • Segmentation of consumers, products, consuming / usage of services situations;
    • Introduction of a new product to the market: development and testing of conceptions, product, and packing as well as evaluation of its potential;
    • Advertising campaign efficiency evaluation;
    • Advertising materials testing (pre-test and post-campaign);
    • Reputation studies;
    • Consumers’ satisfaction research; 
    • Evaluation of customers’ behavior in shops and analysis of consumers’ motivation to make a purchase.

  • General methods of research:
    • Telephone interviews (CATI);
    • Online interviews;
    • Personal interviews;
    • Qualitative research methods (focus groups, depth interview, ethnographic studies, creative groups, etc.);
    • Mystery shopping.

  • Among our clients are:
    • Beeline (JSC ‘Vympelcom’)
    • Rostelecom
    • Yota
    • Kaspersky’s Laboratory
    • LG
    • Samsung
    • Nokia
    • Eldorado

Contacts

Yaroslav Zaitsev
Head of research sector

+7 (495) 935-87-18

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