Consumer

Work of TNS Consumer sector is focused on the search of correct balance between consumers’ needs and possibilities of FMCG companies (FMCG - fast moving consumer goods) to meet their demands. We are permanently interested in consumers’ expectations of new products, existing brands, and retail networks. Very often we are able to find answers to these questions, that enable our clients to expand and develop their business in the chosen category.

  • Types of research in the sector:
    • Segmentation of consumers, products, consuming situations, and demands;
    • Introduction of a new product to the market: testing of conceptions, product, and packing as well as interpolation of its sales results at the market;
    • Price research;
    • Advertising campaign and materials efficiency evaluation (pre-test and post-campaign);
    • Determination of general characteristics of a brand’s health index, evaluation of the competitive environment, and brand position at the market;
    • Tracking researches;
    • Research of customers’ behavior;
    • Clients’ satisfaction research.

  • General methods of research:
    • Telephone interviews (CATI);
    • Personal interviews;
    • Online interviews;
    • Qualitative research methods (focus groups, depth interview, ethnographic research, creative groups, etc.).

  • Among our clients are:
    • British American Tobacco
    • Mars
    • Tetra Pak
    • Baltica (Brewing company)
    • Danone
    • Unilever
    • Kimberly-Clark

Contacts

Anastasia Kornilova
Head of research sector

+7 (495) 935-87-18

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