TNS Finance sector’s goal is a supply of research information and organization of consulting service on its basis for the clients of financial services sphere. The sector specialists successfully carry out research tasks of various difficulties for all the business structures: banks, insurance and managing companies, payment systems, etc.

We are eager to provide our clients with the most complete and expert marketing information to enable them to make business decisions aimed at development of strong brands and successful products. 

  • Types of research in the sector:
    • Strategic researches of Usage & Attitude type (consumers’ habits and preferences) to find and study segments of the market and consumers;
    • Range of researches in the field of the clients’, partners’, and employees’ satisfaction monitoring; service standards compliance;
    • Reputation studies;
    • Study of a brand’s image;
    • Tracking researches (brand’s health index, efficiency of advertising campaigns, and sponsorship).
  • General methods of research:
    • Telephone interviews (CATI);
    • Online interviews;
    • Personal interviews;
    • Mystery shopping;
    • Qualitative research methods (focus groups, depth interview, etc.).
  • Among our clients are:
    • Sberbank
    • VTB24
    • Promsvyazbank
    • Home Credit Bank
    • Raiffeisen Bank
    • Bank ‘Vozrozhdenie’
    • Ingosstrakh
    • ForexClub
    • BCS Financial Group


Ludmila Mishchenko
Head of research sector

+7 (495) 935-87-18


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