Retail & Shopper

Retail & Shopper

TNS has spent over 30 years observing shopper behaviour. We know where shoppers go, what they do, what they look at and how they feel. Finding ways to apply the understanding of shopper behaviour, to better connect shoppers to your products, is fundamental for growing brand and category sales. We know that the primary drivers of shopper behaviour and product choice are shopping missions and consumer usage occasions. We know that you need to meet the needs of both "Open" and "Decided" shoppers. We know that making it faster and easier for shoppers to find the products they want is proven to increase shopper spending.

We apply these principles across all elements of the shopper purchase journey using in-store observation, virtual reality stores and a range of qualitative and quantitative techniques, to devise strategies and tactics that drive category and brand growth.

Explore our Retail & Shopper solutions below:

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Ranj Gill
Head of research practice

+7 (495) 935-87-18


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