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TV measurements in Russia will be kept under control

On March, 27th was held the first in 2014 meeting of the Group of TV data Users. During the meeting the representatives of the media and advertising industry confirmed their willingness to keep the control over the TV measurements within the Group of TV data users. From its part TNS Russia presented to experts its vision of the TV measurements development for the coming months and the plan of TV measurement panel development, also TNS presented the overview of the...

 
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