TV measurements in Russia will be kept under control

On March, 27th was held the first in 2014 meeting of the Group of TV data Users. During the meeting the representatives of the media and advertising industry confirmed their willingness to keep the control over the TV measurements within the Group of TV data users. From its part TNS Russia presented to experts its vision of the TV measurements development for the coming months and the plan of TV measurement panel development, also TNS presented the overview of the current TV viewing trends.

The biggest interest was raised by the proclaimed plans of integration of the TV and Internet measurements data (cross-panel research). The participants of the meeting gave a positive response to the announcement about further development of this measurement area.

The Group of TV data Users was formed in 2005. Today it consists of representatives of almost all of the participants of the advertising market in Russia and fully conforms with the principles of transparency and fairness in carrying out the decisions about TV measurements and control over the work of TNS Russia, the only provider of the TV measurement data in the market since 1990s.
категории: TV Index, TV measurements, TAM in Russia

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