Latest renewals in Automotive Omnibus study

04-12-2014
The unit of automotive brands evaluations has been expanded in Automotive Omnibus syndicated research.

The next study report which will be available to clients in December will contain information on 4 new characteristics, chosen as a result of research client voting. Now consumer auto brand perception data will include evaluation of such parameters as brand's popularity among consumers, affiliation of the brand to the category of family brands or brand for younger generation, recognition of the brand as of 'my' brand in consumer's eyes.


To get the full press-release or additional information about the survey please contact TNS Russia PR representative.

Basic information about Automotive Omnibus project is available here.


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